CEO

Lessons early in life taught Roger the rewards of disciplined hard work and a mindset of excellence while only having access to limited resources.  Upon that foundation, Roger brings 40 years of diverse film and television business, distribution, and production experience to Profound Studios, which is a great blend of business management centered on efficient systems and award-winning creativity.  In 1995, Roger helped to consolidate production of the fledgling TV program MARRIAGE TODAY from vendors in Nashville and Dallas to the headquarters of the national ministry.  Roger was key in helping to develop systems for content acquisition, production, and deliverables that enhanced the show’s cost efficiencies and effectiveness in an international Christian marketplace.  At the helm of RAGTOWN MEDIA (2007-2018), Roger developed systems and strategies that created value through excellence in creativity, execution, and performance for its customers.  During his tenure as producer of THE AMERICAN RANCHER, Roger developed systems that reduced production staffing requirements by a third and increased viewership of the television show by 67%.  He created a system for capturing previously unrecouped billable hours for the company by 26%.  Roger’s career includes Executive Producer for Faith of Angels and Santa’s Cousin, Co-Executive Producer of BROTHERS IN BLUES, Director of the independent feature films REVENGE IN KIND and TAKEN BY GRACE, Editor of two features, and Cinematographer of four.  He is the producer of the top-rated, award-winning weekly television series THE AMERICAN RANCHER, and he is the Producer of the multi-award-winning KURDISH FACTOR: THE UNTOLD STORY OF THE GULF WARS on Amazon.  He’s worked as a field producer for ABC NEWS Los Angeles Bureau and DISCOVERY CHANNEL Canada, and his work has appeared on COUNTRY MUSIC TELEVISION, THE TRAVEL CHANNEL, CNBC, INVESTIGATION DISCOVERY, and TELEMUNDO.

President of Development

Kirk moved to Hollywood from North Dakota with a dream.  He’s been in showbiz for 25 years, starting as an actor, and by 1999 launched his first film company.  Kirk founded Northern Lights Films, Badlands Features, and recently, Heartstring Media.  Kirk is a rare balance of creative and business expertise.  He loves a good underdog story.  He looks for inspiring, collaborative artists with a strong sense of story and a respect for art and commerce.  He is a creative leader, manager, coach, go-getter, and dreamer.  Kirk works on developing strategic partnerships.  He is acquiring and developing a slate of inspirational stories ranging from a TRUE STORY of a holocaust survivor to a unique series about pitcher SATCHEL PAIGE and his catcher, “DOUBLE DUTY,” plus a docuseries/music show, “2ND CHANCES,” and his own, buddy comedy, THE INTERVIEW WITH JESUS.  Some of his producing credits include THE BRASS TEAPOT (Juno Temple, Michael Angarano, Billy Magnussen), directed by Ramaa Mosley, 3 DAYS WITH DAD (Brian Dennehy, Tom Arnold, Lesley Ann Warren, J.K. Simmons), directed by Larry Clarke, HIGH ROAD (Dylan O'Brien, Lizzy Caplan) and A BETTER YOU (Brian Huskey), both directed by Matt Walsh.  He also directed documentaries AMERICAN HERRO (PBS/Netflix) and GOLD BLOODED (Amazon), featuring Dakota Fred from Discovery’s GOLD RUSH: WHITE WATER, which Kirk was a Co-EP on, and Lewis and Clark series, REDISCOVER THE CORPS, with Clay Jenkinson, plus the Stevie Ray and Jimmie Vaughan documentary, BROTHERS IN BLUES.

President of Financing

Matt is a seasoned professional in private market investments with over 18 years of experience in commercial real estate. An award-winning broker, he specializes in value-add redevelopment and has successfully negotiated hundreds of leases, overseen multi-million-dollar development projects, and managed portfolios exceeding $50 million. His extensive background includes deep expertise in deal sourcing, underwriting, operations, and asset management. Known for his strategic approach to risk assessment, operational efficiency, and exceptional negotiation skills, Matt has also closed numerous private debt transactions, showcasing his proficiency in structuring and managing senior debt lending.

With a comprehensive understanding of commercial real estate finance and hands-on leadership in project management, Matt is uniquely qualified to lead the financing division of our film studio, ensuring the successful execution of funding and investment strategies.

Outside of his professional endeavors, Matt is actively involved in his community, serving on the board of a local non-profit and volunteering with Sigma Phi Epsilon fraternity. He contributes to the national real estate and lending advisory board and facilitates leadership conferences across the country. Matt graduated Summa Cum Laude with degrees in Political Science and Communication from the University of North Dakota.